A medical practitioner’s reputation can be an asset or a liability. A healthy online presence is synonymous with a successfully thriving practice. With the global pandemic still in full swing, online consultations are still the method of choice for medical sessions. Adaptability and flexibility are essential in good reputation management. Most of today’s patients do their due diligence online before confirming a doctor’s appointment. In essence, your patient already knows everything about you before meeting you.
A physician’s online reputation must be in the pink of health all the time. It is a decisive factor for a patient to invest their health in you based on your background and patient’s testimonies online. Physician online reputation management is a marketing aspect of a doctor’s practice. It requires thoughtful review and assessment. It dictates the success and profitability of your practice.
Here are helpful tips for doctors to strengthen their online reputation.
The need for physician online reputation management
Self-assessment is the key to knowing your online footprint. The commonly checked doctors’ review pages are Google reviews, RateMDs, Yelp, and WebMD. Check what people are saying about you on this platform. There is always a need for online reputation management. No matter what the scenario, embrace online ratings and reviews. Feedback and constructive criticisms are gold mines. It should be acted on and taken as an opportunity to be better.
Seek for reviews
Reviews and ratings are powerful in bolstering website traffic, conversion, and patient appointments. Below are a few suggestions for encouraging feedback.
- Set clickable buttons that lead to your website, social media profiles, and chatbots. Always be engaged and reply on time.
- Create interesting medical video content.
- Send patients e-mail with popular review sites.
- Give out feedback cards to patients with the URL of key rating sites.
- Set up a feedback area in your office. It can be a physical dropbox or a tablet where they can post ratings and comments.
Actively strategize on ways to illicit ratings and reviews. Reviews boost search engine optimization (SEO) statistics and dilute the negative feedback.
Pay close attention to angry clients
The rule of thumb is to treat every patient well. However, we cannot please everyone. Sometimes we do not measure up to the patient’s standard or are not pleased with a few aspects of the treatment. When this occurs, never ignore a negative or a displeased review. Curate a response message acknowledging the issue and settle matters offline. Never ignite the angry comment by embarrassing a client in the forum.
Set up an active online profile
Create a robust reputation by filling out online profiles such as Vitals or RateMD. Do not forget to include specialization with your complete name because patients usually search for keywords with ailments or expertise. Take advantage of directories and communities such as Doximity. It is LinkedIn for doctors with an add-on feature of doctor referral. There are also consumer sites like Vitals. These consumer sites allow professional profile building enhanced with details on educational background, specialization, technicalities, and expertise.
Showcase your practice
Along with your website and online profile, take advantage of social media platforms like Facebook, Instagram, and LinkedIn. These platforms complete an online reputation management strategy. It is a very conducive site to showcase your skills, brand, and practice. Regularly post seasonal photos and videos regarding your area of expertise. You can also include the corporate social responsibility (CSR) activities of your brand. CSR is an attractive public relations stint for medical practitioners.
Most physicians wait for a reputation crisis before taking control of their brand’s narrative online. Accept the reality that potential clients are looking for you, and the primary source of information is online.